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On this episode of Plow and Pencil, Emilie at HitchPin got ahold of Lauren and Matt from Elm Dirt to discuss their innovative fertilizer business. 

Lauren Cain is CEO and Founder of Elm Dirt. She and her husband Matt started Elm Dirt in January 2020 and started their operation on their dining room table.  Elm Dirt is located outside of Kansas City, Missouri and they sell Red Wiggler worms, their castings, plant fertilizer, and more. Due to COVID-19, they started selling their worms and castings online and they have “been selling like hotcakes.” In 2021, they expanded their operation and moved to a warehouse.

While their business started out focusing on gardeners and houseplants, they have been rapidly expanding into the production agriculture industry. The fertilizer is unique in that it doesn’t just supply nutrients, it also builds soil health, increases soil microbes, and increases drought tolerance. Because of this, less amendment is required over time and yields increase.

Lauren and Matt took components from Korean natural farming, permaculture, and regenerative agriculture to form their business. All of their products are organic and can be used on a small scale in your home garden and lawn or on a bigger scale in your crop fields and hay fields or pastures. Their products can be purchased on HitchPin in their storefront at!

If you are interested in learning more about Elm Dirt, join us Friday May 5th, 2023 at 12 PM Central for a Lunch and Learn where you can hear more about their products, ask Lauren and Matt questions, and dive deeper into how their products work and how they can be incorporated into your operation.

Click here to sign up for the webinar!

To learn more about Elm Dirt, follow them on social media at @elmdirt on Instagram, Facebook, and TikTok or visit their website at

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The views, information, or opinions expressed during the Plow and Pencil podcast are solely those of the individuals involved and do not necessarily represent those of HitchPin nor it’s employees. This podcast is provided for informational and entertainment purposes only. Enjoy!

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