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Marketing on a Marketplace with Lexi Wright and Growing HitchPin Profiles with Bryce McPhail Transcript

EMILIE: Welcome to Plow and Pencil the art of American agriculture where like Ike, we recognize that farming looks mighty easy when you’re plow is a pencil over a thousand miles from the cornfield. The plow and pencil podcast will paint a picture of American agriculture. Today, we will tell the stories of the producers, the products, the policies and the platforms that provide feed and fuel to our nation and our world. Join the movement of farmers, ranchers, and agriculture advocates plowing new ground and pencil us in to your weekly podcast schedule. This podcast is brought to you by The tool thousands of farmers and ranchers are using to buy, sell, hire, and work in agriculture. Hello, Hitchpin community Welcome back to Plow and Pencil the art of American agriculture. I’m your host Emilie Fink. And today I’m so jazzed to have Lexi Wright, owner of Back Pocket Social and someone I’m honored to work with here on the HitchPin team. Joining me to talk about the importance of marketing in agriculture. First, a little bit about our guest; Lexi grew up in Smith County, Kansas in the heart of American agriculture, and she’s been involved in production ag her entire life. She’s passionate about bringing the efficiencies of agriculture into marketing. She and her husband Lance and their four children farm just outside of Manhattan, Kansas. You can follow her on Facebook or Instagram by searching for Lexi the Freelancer and be sure to visit our show notes and links for resources cited in this episode. Welcome to Plow and Pencil, Lexi

LEXI: Thanks so much, Emilie. I’m really honored to be here and excited to talk about agriculture and marketing, my favorite things to go on and on about so thanks for indulging me.

EMILIE: Well I have to give you a public shout-out for being really the magic behind this podcast and always doing so wonderful at mixing up our interviews and making them available to our listeners. So thank you for all that you do for HitchPin.

LEXI: No problem. I love doing it. I love getting to learn so much from all the guests. So it’s fun to get to listen to them over and over.

EMILIE: Well, then, probably more than anybody I’m going to ever interview you know that I like to start these podcasts with a little icebreaker. So if you’re ready for our question today, one US farm feeds how many people annually in the US and abroad? 

LEXI: Oh, yeah, I think I have a magnet on my fridge. But I think that its Kansas-specific. So this might be a little bit different number. Do you want me to guess now or later?

EMILIE: Well I’ll let you noodle on it for a little bit and then we’ll come back to it at the end. How’s that? 

LEXI: Sounds good. 

EMILIE: All right. Well, as you know, Trevor, being an aviation fanatic, we like to use the phrase start, let’s start at the 30,000-foot level. tell our listeners what it means to be a business marketing strategist.

LEXI: Yeah, so that’s kind of a self-identified title for me. And it can mean a lot of different things for a lot of different people. But for me, it means that I like to look at a business from a very high point of view and really comprehensively identify where we can find efficiencies that we can apply to their marketing practices. I specialize in digital marketing, so anything online, and that includes social media, designing the customer experience on the website, writing the copy that goes into emails, and on the website and in social media, making the graphics so really all of those things, but at the high level, it’s about the strategy and how all those things play together to identify your brand to the customer and give them an experience that they enjoy.

EMILIE: While you’re wonderful at it, HitchPin is really fortunate to have you as part of our team. And so I’ve got to start by asking you so as one of our more tenured teammates, what drew you to HitchPin?

LEXI: When I first came to HitchPin, it looked very different at that time. We’ve grown so much over the last three years. And that’s been incredible to watch just that evolution. But when I first came to HitchPin, I remember talking with Trevor the founder, a lot about innovation in agriculture. And one of my I’m kind of a personal development nerd. I like to talk about Clifton Strengths Finder, one of my top five strengths is ideation. And I love playing with new ideas and seeing how they can completely change something just not only how they’re presented, but how they actually change how business is done. I think we’ve seen over time and there have been other podcast guests that have talked about this, but agriculture is a changing landscape right now. And there are a lot of pattern disruptors that are happening. And so I think HitchPin has the ability to come in at a point where we’re seeing all this disruption and be a real value to people. So that’s what attracted me the most about it. I love that it was innovative. It was focusing on doing something different and providing value in a new way that wasn’t already been done.

EMILIE: How do you see a platform like HitchPin in the marketplace that we offer helping farmers and ranchers and ag businesses?

LEXI: I think the biggest thing about marketplaces is it gives farmers and ranchers for us specifically, the opportunity to borrow our brand. So what HitchPin is doing is really building something new. And we’re doing it very strategically. So, as we build the brand, you know, you just said we’ve been doing this for over three years now, which is, again, crazy to think about the time flies. But we’re giving the people who come on to the HitchPin platform, the opportunity to be part of a brand that is outside of their business. So they don’t have to take on those expenses of marketing themselves and building their own brand, we’re letting them borrow the brand that we’re developing. And that’s a big deal. Because marketing can be very expensive, especially when you’re trying to, in this day and age be everywhere, you know, be omnipresent, to gain a lot of awareness. Being part of a marketplace gives you the opportunity to have that discoverability and use our efficiencies that HitchPin has developed to benefit your business without having to take on all of that work, and investment yourself. So I think it’s really important to do that. And I think a lot of marketplaces do that the thing that makes HitchPin special, especially is that we also invite farmers and ranchers to become part of the HitchPin brand. So it’s not just about them showing up and saying, you know, hey, I’m here to borrow your brand, give me all the benefits. We invite them to be part of the story. And we take into account farmer and rancher feedback at every turn. I honestly have never been involved with a business or something that’s been developed that so thoroughly accounts for user experience and the feedback that we’re getting. Sometimes that’s even a bit overwhelming, the amount of feedback that we get and how seriously we take that into consideration as we develop new things. So not only do they get to borrow the brand, they get to become part of it, and the brand changes because of their input.

EMILIE: Well, you’ve been part of building that HitchPin brand, as an agricultural marketplace for three years. And folks, probably just all they have to do is stop and think about their own observations of market and marketing. And it’s no surprise that it changes constantly, right? There’s a new platform, there’s a new way to do it, there’s, you know, gone are the days perhaps of putting in a classified ad or something like that, and to a print publication, those still exist. But there are so many other opportunities. And I guess my question to you now is what surprised you most over the last three years,

LEXI: The thing that surprised me the most would be, one, how much we’ve changed and grown in that time. It’s been beautiful, honestly, to watch, and so exciting. The other thing I think that has surprised me is, and this will be it’s through my own lens of what I see and I interact with every day. So as the social media marketing strategist for HitchPin, I’m the one who reads all the Facebook comments and messages. And I think a lot of times, not just in our case, but in every case, people forget that that’s a real person that’s doing that that they’re interacting with. And the same is true when you reach out to customer service. The fact that people are very honest and very forthcoming with their thoughts and opinions, in public forums and back and forth in email is kind of shocking to me just how much people are willing to just put out there in public. But it’s been very surprising to me to receive those comments as a real person and responded to them as a real person. And so many people are shocked that, one, they get a response. And two, it’s a real person and you can tell it’s a real person responding to you. I think that it shocks some people and then I always see people coming in the comments right after that, you know, trying to give a different viewpoint or say things a little bit differently. So social media is I’m still very social. I think a lot of people anymore get really down on some of the different social media platforms. But I like to look at them from a standpoint of the sincerest opportunities that still exist to connect with another human being. And that’s one of the things that we’re trying to do on HitchPin. And two, is to grow those connections between literal humans, not just this random idea of floating out on the internet, but an actual person that is posting that thing and doing business in your part of the world that you could connect with our henchmen and grow our relationship with.

EMILIE:  I love that. Tell our listeners why a strong marketing strategy is important for all businesses, whether that’s your farm or ranch, or your ag business, or perhaps you’re listening and part of a completely unrelated industry. And of all sizes. Tell us why marketing and having a strategic plan is so important.

LEXI: I thought about this question a lot. And I’m so glad you gave it to me in advance because it took me a little bit to think about this. My first answer, my first knee-jerk reaction was it’s actually not important for every farm or business or every person to have a strategic marketing plan, then the more I thought about it, I’m very like, if it doesn’t work, don’t do it. Like if you don’t need to do it, why are you putting effort in? So that’s kind of where I came from that answer. But the more I thought about it, and how the landscape is changing in agriculture, I was like, you know what, honestly, every business does need a strategic marketing plan in this day and age, no matter if you’re looking to grow or not. And that’s where if you’re going to have a strategic marketing plan that needs to be goal-oriented, you don’t need to be marketing everywhere if that doesn’t align with your goals. But if you have a goal, even if your goal is simply to continue to do exactly what you’re doing right now, you have to be marketing. The reason I say that is because business doesn’t happen in a vacuum. We’re experiencing things like inflation, and shifting input costs, all of these things are changing. And even if we want to still be doing exactly what we’re doing today, tomorrow, we have to be able to model our business to shift to those factors that are changing. Marketing is one of the easiest places to do that. Because you get to shift and try new things and test things without changing anything in your business until you know what’s going to work for you. So I think that’s really powerful. And, again, back on that inflation, if even if you want to do exactly what you’re doing today, I mean, inflation is happening at such an alarming rate right now, that you have to make adjustments in your business, otherwise, you’re going to be losing money tomorrow when you were making money yesterday. And I say that not to scare people, but more out of a place of like education, that as things change. We have to adapt, we have to have the strategies in place to make our businesses continue to be efficient.

EMILIE: Walk us through some of the best ways people can use HitchPin to market their products and services.

LEXI: Yes, okay. So the listing setup on HitchPin is designed to help you tell your story of your product or service that you’re selling. So utilizing that listing process is really going to help you to market your item to the best of your ability. The first step that you need to do is make sure you get it in the correct category. This can be a little bit overwhelming because we have so many categories. We have services, we have products we have, you know grains, specialty livestock, it can get really, really specific subcategories of categories. 

EMILIE: Yeah, yes, the subcategories. 

LEXI: So before you start your listing, browse through a little bit, just take those couple extra seconds to make sure that you’re getting it in the category that most closely matches what you’re actually trying to sell. That’s going to help people be able to discover it much more quickly if that’s what they’re looking for. So for example, if someone is searching for a bull, and you’ve got your bull listed under a steer category, or a miniature bull category, or something else, they may not even ever even see it when they’re searching if they’re looking for something really specific. So get it in the first the correct category first. The second one is to provide as much detail as you possibly can. This can be a little bit annoying to kind of think through this upfront but when you sit down to create a listing, what you’re really doing is trying to put yourself in the buyer’s seat so instead of  imagining that you’re trying to sell this item, imagine that you’re trying to buy it, what would you want to know? What, things would be important for you to know before you felt comfortable making that purchase? Those are the kinds of things that you want to include in your listing how old it is, how big it is, what the price point is, and is there anything that’s happened to it that the consumer or the customer would want to be aware of? All of those kinds of things. And you know, it’s so different for every category, but being as detail-oriented as possible is going to save you time later. So you don’t have a lot of people asking you questions that you could have already answered for them. The next one is to try to get a variety of photos and videos to accompany your listing, I think this is something that’s really special about HitchPin. And really, in agriculture, there’s not a lot of other platforms that give us this opportunity to provide photos and video like if you think about putting that in a print publication or classifieds listing, or anywhere else, you have to pay a significant amount more just to include those photos and videos. On HitchPin, it’s expected that you include those, it makes it a much better experience for your buyer. So when you’re taking your pictures, a couple of things to consider would be making sure that you can actually see the item that you want to take a picture of is the lighting good enough. And just you know, if you’re using your phone, which most of us are, take, take the picture, look at it before you move on to the next thing, it’s gonna save you so much time later, then being like, oh, I thought I had this great picture. And now it’s not gonna work. Because chances are, you probably aren’t going back out to the field to grab another one. At least not right then. So some high-quality photos with good lighting, grabbing multiple angles, and video is another good way to do this and make sure you get more. So even if you’re not pausing at every angle to snap a picture, do a quick walk around, if it’s a piece of equipment, if it’s your livestock go out there and walk around it to do a quick video and it can be five seconds. But it really does make a huge difference. And allowing the buyer to get a good idea of what they’re going to see and what they’re going to buy. Especially with livestock having that opportunity to see the animal move makes a big difference. Okay. And then the last one that I would say to get the most out of HitchPin listings is to be responsive to potential buyers. So if a buyer reaches out to you over chat, calls you, or makes an offer, and then you leave that sit there for like a week, chances are that buyer might move on to a different opportunity. Or if you do get back to them, they’re going to have lost a little bit of confidence in you, and in being able to do business with you. So we try to make this really easy to do by notifying you when you get chat messages, either from email or text message, whatever you’ve set your settings to be on HitchPin being responsive to those and trying to respond to those effectively and efficiently very timely, is going to help you create that cell because you’re building the relationship. So the last one is kind of a bonus on this one that I think some people kind of forget. And it does take a little bit of extra time. But if you are selling multiple things, like if you’re selling a group of calves or a group of implements to attach to your skid loader or something like that, listing them separately is beneficial to you and to the buyer. Because you can be more specific. So break those calves into groups based on weight or based on type work, you know. And then you can be more specific, so you’re more likely to find a person who’s looking for exactly that specific thing. And they’re going to be more willing to pay the price that you would like to get for them. Because it’s exactly what they’re looking for.

EMILIE: I love it, and especially your comment about thinking about your listing as if you were going to buy it, I think that’s incredibly important and certainly kind of changes your mindset a little bit instead of hurrying up and trying to get this done, really making sure that you’re being proactive and thinking through, okay, I gotta make sure that I’ve got my inventory number right and I’ve got the best pictures possible. And I’ve answered ahead of time, the questions that I would have if I was going to buy this and so I love that advice.

LEXI: I think spending just five minutes extra at the beginning can save you a lot of time later.

EMILIE: And you said something earlier about your presence as a person behind the social media and I love how you also acknowledged our customer services and we are always willing and able to help if someone has any questions when they’re going through that process. It’s so simple like cavemen can do it is a different brand tagline that we won’t use. But it’s so simple that a 90-year-old farmer can do it. We’ve had a couple of those listings in the past. And so certainly just want to re-emphasize that our team is always ready to help if you ever have any questions in that process.

LEXI: Absolutely. And I think it’s important also to call out that our customer service, like we say, the process is really simple. And we believe that it is, but we’re always accepting of feedback, if you are hitting a hiccup at a specific point, let us know. And let us let us help you. We don’t want that to stop you from using our platform just because you are not sure what to do next, or your phone needs to update you know, any of those random tech glitch things that can happen. Reach out to us, we’re really fast responding and we want to help you we’re not there to make you feel dumb because it hasn’t worked for you like it’s sometimes the experience when you reach out to customer service that’s not HitchPin.

EMILIE: Now Lexi, is there any other advice that you would give someone considering listing their products or their services on HitchPin?

LEXI: Personally, I think that now is the time to take the opportunity to utilize HitchPin’s marketplace to market your whatever it is that you need to buy or look for things that you Sorry, I said that wrong to market, whatever it is you have to sell, or to look for things that you need to buy, we talked a little bit about how even if you want to continue to do business, the same, the landscape is changing. So now’s the opportunity to try new things and not always necessarily rely on what traditionally has worked for you. We have to continue to find those new efficiencies. So listing or buying on HitchPin is an opportunity for you to find one. So I would say if you haven’t yet, give it a try and see what happens for you. Because I think you’re going to be pleasantly surprised. New technology, new experiences, and new things in your business can be not really difficult to take on, but you know how in your mind, you make things more difficult sometimes because it’s new, and it’s out of the norm. So I would say if you have not listed on HitchPin yet, I would really encourage you to give it a try, because I think you’ll be surprised at how simple it is. And surprised at the results that you’ll see.

EMILIE: Well, I’m going a little off-script here. But part two of our podcast today is going to be talking about some of the new product releases that our product development team has been working really hard on and I love how you encouraged the feedback and how you shared how responsive and how important that is to us as a company. What have been perhaps maybe the most memorable requests for a new category or something that you can remember, Lexi?

LEXI: That is a hard one. There are so many unique categories on HitchPin right now. And it’s been so fun to watch the evolution of that because you know, when we started, it was only hay, when I came on, that’s all that we had, the ability to list or sell was just hay, and now we have such a breadth of categories. I know, just recently we were talking about selling worm castings, like it is so niche and it’s it speaks to the breadth of agriculture and the breadth of what farmers deal with on a daily basis. You know, one day they’re buying worm castings, the next they’re selling their cattle, and the next they’re buying pork bundles to feed their family. It’s truly incredible to see all of that encompassed in one spot. I guess it’s been maybe a year, maybe even two years ago now. But one thing that I really enjoyed about adding some new categories to HitchPin is when people discover that this is a new opportunity for them. And the one I’m speaking of is a veterinarian, particularly who reached out to us and hadn’t realized that we allowed for veterinarians to list their services or things like equine, chiropractics, things like that on HitchPin. And he was finding a new opportunity to help people discover his business and this new service that he was offering in his business that other than listing it on our site, you know he was gonna have to go out and spend marketing dollars from his business budget to go help people become aware of that. And instead, he did this on HitchPin and listed it for free and it’s getting people to discover his business in that way and meet new customers. So I love when people come and get to discover that there’s something for them that they didn’t necessarily know was there.

EMILIE: I love it. I’m going to ask you one more question before we circle back to our ag trivia. What’s something that you wish everyone knew about agriculture?

LEXI: The biggest thing I wish people knew is that agriculture and farming and ranching is a business. And I say that, from a place of when you own a business, you pour everything, that’s your whole life and soul into that business because it’s your passion. I think a lot of people think of farmers, especially if they’re disconnected from agriculture, by a couple of generations, they may think of when I say agriculture is a business, they’re like, oh, corporate greed, factory farms, you know, production systems that are abusive. And that’s not at all what I mean by when I say agriculture as a business, I mean, that someone is building their livelihood, and they’re trying to leave their legacy on this earth, through the business, their building that just happens to be producing your food. And we have so many options available to us, there are so many different production practices that farmers can use. And being in marketing, we get only a piece of the story when it comes to our food because we’re seeing the marketing practices that corporations are utilizing. So it can be really scary to read some of the messages on the packaging of your foods in the grocery store. And think about the origin of that food product and who it actually came from. And the fact that they are just trying to build their business and feed their family and do something that they really enjoy and care about. And then watching it go all the way to the end. And it boils down to you looking at it and saying, oh, this says it has hormones in it. That’s not even necessarily the case. So marketing messaging, on food can be really deceptive. And that’s something that has frustrated me for a long time. So I just wish that everyone understood. The behind all of that is a farmer or rancher who is just trying to build their business, and that they care about it a lot. They’re not most of us are not in agriculture for the money. Let’s be honest. It’s not a millionaire’s game, it’s not a get-rich thing. We’re here because that’s what we love to do. So I just wish that everybody knew kind of back to the social media thing as well, that there’s a real person behind it, and they care about what they do.

EMILIE: All right, did I give you enough time to think about how many people annually does a US farm feed, both in the US and abroad?

LEXI: My magnet, I think, says 155. But I’m pretty sure that’s for Kansas farms.

EMILIE: You’re so close. Okay. 166. When you really think about that each farm feeds it’s 166 people a year. It’s incredible.

LEXI: It really is very, it is I love hearing numbers like that. And I’m such a data nerd that I am always like, what does that mean? Like, is that in pounds? You know? Yeah, it’s fun to think about the numbers.

EMILIE: Yeah, and the reason I said it’s scary. I mean, when we think about the population growth that is on the horizon, we’re not building more farms, right, we have a limited land supply. And if anything, we’re losing acres every year. And so I think it’s an interesting time to be part of Feeding America, feeding the world, to be part of agriculture, no matter what segment that might be. And to have opportunities to be efficient where you can and be focused on how you’re going to continue to feed the world. And that’s what I love about HitchPin, use HitchPin to be efficient and marketing your product and your services. And then get back to the field of whatever it is that you do and that you’re really great at so thank you, Lexi, so much for joining me, and thank you for all that you do for HitchPin and for agriculture. 

LEXI: Thank you so much, Emilie. 

EMILIE: We’ll be right back after this short break. Enter code podcast when you sign up. That’s P O D C A S T and when you complete your first transaction, we’ll waive your platform fee. Remember, it’s free to sign up. It’s free to list and it’s free to browse. Join the community of HitchPin users today at 

We’re going to continue the conversation today with a voice you’ve heard before. Bryce McPhail, Product Manager here at HitchPin is back today to share with you all some exciting updates that have been recently released. Bryce, welcome back to Plow and Pencil. 

BRYCE: Thanks for having me.

EMILIE: On your last appearance, you teased some enhancements that will be hitting the platform in the upcoming months. Are you ready to share what community members can expect next time they log into HitchPin?

BRYCE: Yes, very ready. So the team has been hard at work on always looking to make the platform better for our users. And one of the things that we really wanted to focus on was the first time that a user gets to HitchPin. We want to make sure because we’ve talked about this before, we’re a relationship-based company, even though you’re a digital company, and we are a remote company, ag specifically, is relationship-based business. And we’re a relationship-based company. And your team does a great job of making sure that every user understands that there are real people here and that you make that real personal connection with them. So we wanted to do that on the product side by our landing page, our new onboarding process, and our new profiles that we’ve done. So we’ve really done three different things that have just been released.

First, the new landing page. The new landing page is important because, listeners of this podcasts are probably HitchPin users already, but for those new users, we want people to know, why does HitchPin exist? I think a lot of people focus on kind of the what the question most people get asked when you meet somebody new is what do you do?, but not necessarily why do you do what you do? So we wanted to focus on why do we come to work every day at HitchPin, and why have we chosen to make this our mission, so I won’t spoil it. But go check out the new landing page. If you are a user, you can actually look at that still by clicking on the HitchPin logo on the website that will take you to that landing page, you can see our new marketing video, you can see some really amazing designs our designer Jamie put together, and then the team developed. The second part of that is when you click on the Create my Free Account button, it’ll take you into the flow to create your free account, it is much faster and cleaner than it used to be. It’s only two steps now to create your account. Step one is just your basic information, tell us your name and your email. And then the second step is to just tell us your phone number and verify that. So we can make sure that the site stays secure and there are no bot accounts on the site. But also so that we can contact you and help you with any issues that may arise. And then from there, we’ve built what we’re calling sort of a relationship management tool. And what that is, is to find out more about what our users actually are looking for on the platform, because the most important thing and my role is to know what do the users care about. And so we can build up for them. And so what we have is, once your account is created, you now get to tell us how are you going to use this. And you get to tell us are you planning on buyin. Are you planning on selling? Are you planning on doing both? And then what categories are you planning on buying or selling? And, of course, that depends on your first answer. But the great thing about that for a user is now we get to send you only the things that you care about. If for example, you sell cattle and you buy hay. And that’s what you use HitchPin for we now show you listings that aren’t for hay and for cattle, but only the type that you want to see only buying and selling cattle. And so that allows us to make your experience much more custom and give you what you need faster than for you having to search for that all the time. And then once you finish that piece of it you do a line on your profiles. Profiles are what we used to call accounts. Existing users will know what that is, but now it’s kind of taking it up a notch. And if you think about your social media profiles, your Facebook, your Instagram, your Twitter you all have your profile. So that’s what we’ve given people every user now has a home for their ag online. And so what that is it’s a place where you can manage your basic information, your name, your phone number, your address, those types of things. You can manage your interest in there that we just talked about can manage your settings, all that type of thing. It’s also your home base. So it’s a place where you can look at the past listings we bought and sold to the place where you can go and manage your money someplace. You can look at your calendar for services that you’ve already scheduled or have previously done, and it’s your one-stop shop to manage your online ag presence. And then you said tease some stuff, so I’m going to choose one more thing as a part of that, we’ve changed what used to be called just our money tab where the users could add their payment information or see how they’ve been paid before we change that name to HitchPin Wallet. So you may have heard of Samsung wallets and Apple wallets and all these online wallets, we’re going to continue that trend, but we’re gonna be the first in the x space, and we’re gonna make this wallet. Right now we’ve just changed the name, the functionality for the users does the exact same. But we really liked that in your name. And we hope that that name kind of gives users a little bit of excitement and hope for what’s coming. Because I can tell you right now, as we’re speaking, our development team is hard at work building out new features to come with the wallet. And I’m not gonna go into full detail about what that is. But I will tell you, it’s a faster, more enjoyable way to spend money. It’s a way for HitchPin to give money to you that you can spend for free on the platform. And it’s a way for you to have accounting of your purchases and your sales on the platform at the tip of your finger with zero intervention on your part, which I think is particularly powerful. Because now users, it comes around we just had tax season, whether using TurboTax, or an accountant, or whatever. It’s a pain to get all your W-2s and all that information together. I can only imagine if you had your own business, all these different sales and purchases are now you’ll have literally one click and you can just download and export that information. And it’s all right there. So the more time that you spend on HitchPin the more buying, the more selling that you do on HitchPin, the easier your life will get when it comes to taxes and time so, so out there, but we’re excited about what users have just been given on HitchPin.

EMILIE: That is awesome. And I encourage everyone to go to and check out all of those new features. Bryce, I’m gonna put you on the spot, we actually have a member of the HitchPin community with a question about our product that I’m going to ask you and you can share with our listeners, maybe your tips and tricks for you teas that under my profile is a settings option. And I’d love for you to be able to share with folks why settings in there are important and how you can go in and set your kind of home base geography in your under my profile.

BRYCE: Sure. So under your profile, now we have the Settings section, and then Settings, you can manage your notifications. So what that does is that allows you to say, hey, I want to be notified via text message or via push notification if I’m an iOS app user, or via an email marketing, which like I’ve mentioned with the ability to now give people targeted marketing of this, we know you want this or we’re going to send it to you and we won’t send you stuff that we know you don’t want. We have that ability now. So you can change that you get assigned to opt-in or opt-out. And we also have maybe you mentioned the ability to set your location. So one way I’ll look at it is that maybe I typically use HitchPin at home. But where I work and purchase and sell things for HitchPin is my ranch and my ranch maybe 20 miles away from my home. And I don’t really want my location to be my home or my computer but I want my location to be at my ranch because I do most of my ag business. And so what users can do is they can go in there and they can set their location to be wherever they want. So you can set that. Maybe you’re visiting family in San Diego, but you live in Fort Worth Texas, and you still want to keep your ag business running while you’re gone. You can do that on HitchPin, you can negotiate, you can purchase you can do everything that you want, managing your business from thousands of miles away by going into the settings and typing in the location, and then you’ll be able to search and be notified for that specific location.

EMILIE: Well, thank you for sharing that little tip and trick for users. And thank you so much again for coming back. And I hope that we can continue to do this again in a couple of months and learn more about what you just teased when it comes to HitchPin Wallet. So thank you so much Bryce for being my guest again today.

BRYCE: No problem. I will say if there are any users out there that have any feedback they’d like to give, you can get in contact with me directly, it’s just Bryce, And I’m more than happy to pick up the phone and talk to you. Whatever is easiest for you. We’re always looking to connect with our users. Like I said it’s relationship-based company and business. So we are here to serve you. Thanks Emilie.

EMILIE: Thank you.